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What is important to understand for someone who has nothing to do with marketing?
Initially, brand has nothing to do with marketing, even if it is often confused. Marketing is what the brand uses internally to motivate its team. And externally, to win fans from the team. In other words: Without a brand, the best marketing is just a facade. Whether in an application or growth process.
What is this Love Brand about?
This is the name of my product brand. Barthel is the umbrella brand, the Love Brand as my personal interpretation of »favorite brand«, my product brand. I find the English term also in German more up-to-date. Especially since it is an expression of the fact that our communication is just as constantly changing as the brands themselves.
How would you describe your product?
It’s a process. Like a scuba dive. First, let’s find out if we want to go deeper together. Then there is a briefing on how we dive the dive site and what we would like to discover. And the more often we practice diving together, the more often we bring new stories to the surface. I accompany people and brands on their way from storytelling to storyselling. In application and growth phases. And those who dare to use this instrument also in change processes.
What exactly are you selling?
In a few narrow-minded words: training and further development of brands through communication. First of all, I train how to find your story. Then we work out together how and to whom you tell your story. And finally, as a sparring partner, I will support you to grow with the story. Whether as an applicant, lateral entrant, willing to learn – whether as a start-up, brand rookie or willing to change. From analysis to conception to implementation.
Why of all things Barthel?
I’m a brand from the early 80s – that’s where experience and creative entrepreneurship meet today. There is not only a wealth of ideas and enthusiasm, but also knowledge. And an excellent, proven, multi-layered network in the background. I’m an entrepreneur and brand expert – from my own brand and a few many that I have not only met superficially. And with all of them I have been growing together and continuously for almost 40 years.
How do I get a quote?
You can make an appointment request via my contact on form on this website. Then we check the chemistry and whether or how I can support you. And when we know THAT, you will get an offer.
What do services cost?
You can find a rough price indication on the corresponding product pages on my website. What pirates of the modern age should still know: Even today, sailing around the world takes time. And even those who want to go deeper: Only those who have patience will find a seahorse. No matter how much technique you start with.
What examples already exist in the real world that benefit from successful brand management?
Every brand that you consciously and happily consume has made you a fan. In some way. It is the same with humans. At some point, somewhere and somehow you meet people and brands. And some you learn to love and want more of it. But because values, attitudes, principles and communication are also right for you. These are Love Brands. That is exactly what is fun and enjoyment – and my passion. So I would be a good example too…